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Today I bring you a new success story with one company email list my recent clients, in this case a large insurance company where it was possible to double sales from the digital channel in a period of 12 months . SITUATION Insurance company that is beginning its digital transformation process and the digitization of its customer acquisition processes and strategies. At the time of starting to work with them, they had a high cost of attracting customers and little effectiveness company email list their digital channels in terms of presence and conversion. OBJECTIVES The achievement of 12-month objectives was planned: Reduction in the cost of capturing leads (new contacts) Reduction in the cost of attracting new customers through digital channels. Growth in sales, both in volume and turnover, supported by digital channels.Creation of work processes to improve the digital company email list of the brand and have a greater reach and a better reputational image. SOLUTION It began with an audit Company Email List the current digital situation and of the actions carried out in the last 6 months, as well as their results, taking into account both quantitative and qualitative indicators. A new work plan was created based on the audit data, on the one hand focused on improving communication between the marketing and sales departments, and on the other to have more efficient and effective processes. A new internal and external tactical work team was created to be able to carry out the different digital actions proposed.
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Among which were content strategies in different company email list, email marketing, creation of conversion funnels, process automation systems, SEO strategies in search engines, strategies based on influencers... RESULTS Within the framework of the planned 12 months, the results were very positive: 20% increase in qualified traffic to the website 302% increase in the visit-to-lead ratio 80% increase in the lead to customer ratio 108% increase in the view-to-customer ratio Increase in sales by 98% Reduction in the cost of capturing leads by 432% Reduction in the cost of attracting customers by 73% Increase in the turnover of the digital channel by more than 105%, so that in 12 company email list it was possible to double the turnover from the digital channel.
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